{
  "schema_version": "1.0",
  "last_reviewed": "2026-08-08",
  "provenance": "Sanitized from merchant-approved product-feature and customer-facing sales-language records, then narrowed for external-agent safety. Internal source files, report identifiers, and test methods are not published.",
  "creative_rule": "Hooks, audiences, stories and formats are flexible. Product facts, test results and customer evidence are controlled.",
  "allowed": [
    {
      "claim": "100% plant-based wipe material",
      "scope": "all products",
      "usage": "The statement describes the wipe material, not consumer packaging."
    },
    {
      "claim": "Plastic-free wipe material",
      "scope": "all products",
      "usage": "Do not imply that the consumer packaging is plastic-free."
    },
    {
      "claim": "Breaks down like toilet paper",
      "scope": "all products",
      "usage": "Prefer nearby context: third-party slosh box tested. Follow the pack's flushing directions."
    },
    {
      "claim": "Dermatologist-tested for sensitive skin",
      "scope": "all products",
      "usage": "When space allows, add: under reported study conditions. Do not turn this into a medical-treatment claim."
    },
    {
      "claim": "Made with 99%+ purified water",
      "scope": "all current formulas",
      "usage": "Use only for the mapped Plushwipes products in products.json."
    },
    {
      "claim": "Residue-free, low-lint finish",
      "scope": "all products",
      "usage": "Describe intended product finish; do not promise identical results for every user."
    },
    {
      "claim": "One-at-a-time perforated dispensing",
      "scope": "full-size products",
      "usage": "Describe the design; do not claim proven waste reduction."
    },
    {
      "claim": "Septic safe, sewer safe, plumbing safe and pipe safe when used as directed",
      "scope": "all products",
      "usage": "Keep the use-as-directed qualification and never convert this into a no-clog guarantee."
    }
  ],
  "allowed_with_qualification": [
    {
      "claim": "Third-party tested",
      "required_qualification": "Name the relevant area—flushability, skin compatibility, chemistry or microbiology—and avoid implying universal certification."
    },
    {
      "claim": "SGS patch tested",
      "required_qualification": "In a 33-subject occlusive patch test on sensitive-skin volunteers, no reactions were observed under the reported test conditions."
    },
    {
      "claim": "Plushwipes achieved 100% mean dispersibility after 30 minutes",
      "required_qualification": "State that this was under the reported test conditions and do not generalize to every plumbing system."
    },
    {
      "claim": "Biodegradable or compostable",
      "required_qualification": "Independent Plushwipes website use only unless the intended external channel separately permits and approves the claim."
    },
    {
      "claim": "Hypoallergenic",
      "required_qualification": "Independent Plushwipes website use only; external-agent campaigns require prior review."
    }
  ],
  "prohibited": [
    "Will not clog, clog-free or clog-proof",
    "Safe for every toilet, pipe or sewer system",
    "Chemical-free or toxin-free",
    "Treats, prevents or cures hemorrhoids or any medical condition",
    "Antibacterial, disinfecting or sanitizing unless a product-specific approved source is added",
    "FDA approved",
    "Dermatologist recommended",
    "Flush as many wipes as you want",
    "Any invented certification, clinical result, ingredient, specification, review or testimonial",
    "Exact fiber composition, fiber names, ratios, polymer-screening details, confidential test methods or internal report identifiers",
    "Plastic-free packaging",
    "Broad claims that Plushwipes disperses better than all toilet paper",
    "Baby safe, pregnancy safe or non-toxic in external campaigns without prior claim review"
  ]
}